Demographic Profile: Adults

A SNAPSHOT

Total adults4,180,000
Median age42.8
Median home value$221,379

AGE

%COMP

INDEX

18––4971128
25–4966154
25––5476145

EDUCATION/INCOME

Attended/graduated college+62107
Graduated college+32107
HHI $50,000+61102

CHILDREN IN HOUSEHOLD

Any Kids in Household69175
2+ Kids in Household48205
Kids Age 3–520172
Kids Age 6–1142226
Kids Age 8–1237228
Kids Age 3–1253201
Average Age of Kids: 9.0 years
Source: MRI Doublebase 2016, Base: Adults

Demographic Profile: Women

A SNAPSHOT

Total women3,591,000
Median Age: 42.5 years
Median HHI $67,635
Median Home Value: $225,870

AGE

% COMP

INDEX

18––4972132
25––4967158
25––5476147

EDUCATION/INCOME

Attended/Graduated College+65108
Graduated College+32108
HHI $50,000+63110

CHILDREN IN HOUSEHOLD

Any Kids in Household71169
2+ Kids in Household49198
Kids Age 3–518153
Kids Age 6–1143217
Kids Age 8–1238223
Kids Age 3–1254192
Average Age of Kids: 9.1 years
Source: MRI Doublebase 2016